Image: Ripley's
(News) Sword swallowing. Yeah, there’s an app for that - thanks to Ripley's Believe It or Not! Ripley’s first-ever app is called iSword, and was created for the iPhone and iPod Touch. It allows players to test the speed of their reactions in a sword swallowing game that unlocks iSword, a cutting-edge experience that utilizes the device’s camera for a truly unique, virtual-reality sword swallowing simulation.

Ripley Entertainment has teamed up with Conjure to launch a range of apps to promote its amusement attractions, publications and to extend its brand. Ripley iSword also features Ripley’s new annual, Sword swallowing stories, and a full listing of all Ripley’s Believe It or Not! attractions. Ripley iSword is a free app available through Apple’s iTunes store. 

“The volume of strange and amazing material within our archives provides almost limitless development opportunities for this media,” said Norm Deska, Executive Vice President of Licensing for Ripley Entertainment.

“We’re delighted to be working with Ripley’s,” said Sam Clark, Managing Director of Conjure. “The diverse content and rich history offer unparalleled creative opportunities across the mobile space. Ripley iSword has given us a chance to focus on one fascinating area of the Ripley’s experience, marrying games with interesting facts and details of the annual and worldwide attractions.”

Ripley Entertainment Inc., keepers of the venerable Ripley’s Believe It or Not! brand, is a global leader in location-based entertainment, entertaining more than 12 million annually at its 80 attractions in 11 countries.